Comedy on the Rocks Live—WE COME TO YOU ON THE STREET TEAM!
Whenever you have a show, you have to promote. It isn’t always the most fun to stand on the street for hours and reenact your own promotional commercial, but how else are you going to remind people that they are 50 feet away from something exciting and awesome? You are after all the best asset and tool to sell your own show. People come to see you!
Here is a video of Joel and I promoting for our Comedy on the Rocks Live show at Flappers.
- Stay enthusiastic!
No matter the time or reaction, you are offering the gift of laughter and entertainment. How cool is that?! People may be busily on a mission to the local burritto stand during their lunch break, but they need to wind down after work-that’s where you come in. Reactions come from what is going on in someone’s current world. Through your enthusiasm and humor, you remind them that the world is not all about them and you are there to make an offering of laughter and “What, what?! Holla”
- Don’t let them have much time to talk during the approach.
Tell them what you want to say immediately. Don’t give them an option or wait for acknowledgment that it is okay to engage in conversation. Of course it is okay! Conversation is your means of flattery. You want to talk to them, they should take it as a compliment. If they are more open for a dialogue after, great! But say way you want to say!
- Get in and get out.
Offer your information regarding your show and the discounts that you have and wrap it up. This isn’t an interview or audition for American Idol. You don’t need to do your act or stalk people to their car. Tell your promotional information in a fun, exciting way and if persons want to know more they will ask. Getting a restraining order 2 days before a show proves more headache than the joy of an extra head.
- For every 50 tickets, you will have 1 person that comes.
Give out a lot of tickets and flyers! Even if people seem enthusiastic, that doesn’t always mean that they will come. Happenstances come up: people forget, their sister goes into labor, they are attacked by a dog. You can’t ignore the numbers…make them, get them out there. Spread the word.
- Make people think they are getting a deal.
Everyone like a deal. Every time I go to 7-11 I end up buying 2 bananas because after all, it is two for a dollar. Can you beat that? Especially on the street and when promoting local acts that people don’t recognize, it is great to hear that you have discounted tickets. People feel great that they can walk away with something of added value.
- Find some way to make it fun for yourself.
I highly suggest making it a game. Start with a stack of tickets and promote until they are all gone then get a slurpee and move to a new location. Do promoting with friends and have a party. Being rejected and told “no” for the majority of 3 hours at a time doesn’t do anything for your self esteem and I don’t have any more therapy sessions left this year.
- Do it close enough to the time that people won’t forget.
Sometimes people ask me what I ate for breakfast and I don’t know. Did I eat breakfast? Make sure that you don’t promote so far out that no one remembers when the show is when the date actually rolls around. If you promote too far out, then you have the problem of having to remind people the day before the show and if that is the case, you gave out tickets and don’t have their contact info. We don’t want them to stumble on the ticket, “Damn, was that yesterday?”
- Target areas close to your venue.
Areas right around where you are performing are the best for on-street promotion. Then all people have to do is walk around the corner– it is such a great selling point! Come have fun– right over here!!!
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